Small Biz Tools: Groupon
What is it?
Coupons + Group. In each geographic location Groupon sends out one deal per day to a list of people who have signed up for the service. Groupon puts emphasis on picking the right deals and crafting the email so that it is appealing on all levels. Then if a certain number of people buy the Groupon (hence group) the deal is on and everyone who bought can cash in.
Why should you use it?
People sign up to receive Groupon emails because they WANT to know what is out there. They pay attention, and bank on Groupon finding cool deals. Also, Groupon takes a percentage of the sale NOT an upfront fee.
Who can get the most out of it?
Groupon has sophisticated analysis of their users on their site, but the short of it is young, professional women with money to spend who appreciate a good bargain. Anyone with a product or service that appeals to that demographic would be good. Also, be aware that Groupon does have a pretty high success rate, so don’t do it if you cannot support the influx of traffic.
Where do I find more information?
Businesses should go to Groupon for Business.
Consumers should go to Groupon.
